Real-World Examples of AI Freight Pricing and Dynamic Rate Management

Uber Freight's AI changes spot rates every 6 minutes. Most brokers set a rate in the morning and hope it holds all day. That 6-minute repricing cycle generates a 15–25% margin improvement over static pricing, according to Uber Freight's 2024 platform performance data.

Freight pricing feels like an art. The companies winning at it have turned it into a science, and the results are measurable down to the individual lane.

Uber Freight: 6-minute rate cycles

The challenge: Uber Freight operates one of the largest digital freight marketplaces in North America. Spot freight rates change hourly based on supply, demand, weather, fuel prices, and seasonal patterns. Their early pricing relied on human brokers checking load boards and quoting based on recent transactions. By the time a quote went out, the market had often moved.